Life Coaches Get Free Leads: Advertising Co-op at BigLife.ws

January 31, 2008

Coaching Resource Review

The "Life Coaches Marketing Maven", Victory Darwin, has created yet another leading edge web 2.0 social network. This one is called www.BIGLIFE.ws, a "Lifestyles Upgrading and Self Improvement" destination site. While it may look like good educational content and entertaining blogs to the average passerby seeking personal development insights, a quick peek behind the curtain reveals the true workings of the machine.

It is actually a strategically engineered social network and advertising co-op for life coaches, business coaches, personal coaches, wealth coaches, success coaches, law of attraction coaches and semi.... Coaches pool their funds to buy large volumes of advertising at bulk prices and split the cost so each member only pays a few dollars.

In fact, members don't even pay for leads, those are free, members only pay when they get clients. They pay a small percentage of the sale (a donation to the site done on the honor system) and that money goes back into the advertising budget to create a perpetual cycle lead generation machine.

Several coaches who declined to be named said that BigLife.ws is a long awaited and welcome resource for struggling life coaches in need of marketing help since the uber successful coaches directory, Coaching 24/7 ( www.247coaching.com ) proved to be a poor investment, providing few quality leads to the life coaches who paid several hundred dollars for a directory listing.

"BigLife.ws is what we've needed all along", said Anne, a part time life coach, "they don't just teach marketing, they actually do it for you and just get you the leads. I never wanted to be a marketer, just a coach, now I can be."

BigLife.ws founder, Victory Darwin said he created the site as his legacy project. "It's no big deal really, I just have always wanted to change the world, and now I'm doing it. Actually it's the life coaches who do all the work, I just provide them with free leads, and take all the credit. Seriously though, my own personal coach, Eric P. Landry is the reason I'm successful today, and I just wanted to give something back to this valuable profession.

BigLife.ws is in beta currently and accepting limited membership. "February is our prelaunch. There is free membership for coaches I like. They've got to be the right fit for the site. Our ad budget to kick off March 1 is over $10,000. This is going to be a big deal."

To Darwin's surprise, the site has so far attracted over 150 coaches, the majority not being beginners and part timers. "Surprisingly most coaches are well established, successful life coaches and business coaches. Some have best selling books, industry recognized branded programs, or been in the biz for 20+ years. Apparently even they have been struggling with lead generation."

To register for free during February, a personal invitation is required, though this reporter expects any coach who an impressive profile who manages to reach Darwin would be greeted with open arms.

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FYI from Victory's partner Brent... If you fill out your profile 100% completely, with a good pic, and do a little ass kissing (disgusting I know) you have a 90% chance. In the profile where it says "tell us how you found out about us", mention the website URL that lead you to this article AND "blogrush" if you clicked through that.