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You can imagine how often I hear that. Or even worse, people just assume I don't know how to spell, and correct it for me... "Victor". Well, it really is Victory, or if you prefer, just V for short, not Vic ! So, why'd my parents name me Victory? Well, actually they didn't.

My Grandfather did, but he was the only one who used it. My father named me after the world champion motocross racer of his day, since he was a dirtbike champ himself, and I guess hoped I would be one day too. The one motocross race I entered was on a old 500cc Sonic, while I was just 11yo and weighed about 85 pounds. That would be like strapping a rollerblades and a jetpack on your kid, then sending him down a gravel road. Needless to say, I crashed enormously and more than one, and came in dead last. For my 16th birthday my dad paid for half of an '82 GPz 750, the Eddie Lawson replica.

That was good for a few years of terrorizing the city, until one day the cops had enough and laid out a spike belt for me. In short, bikes are very agile, and 1992 Mustang Interceptors are apparently not.

The pursuing cop drove the car straight through a concrete light pole and blew it up, Hollywood style explosion and a fire that burned it to a skeletal remains with smoking rubber (he lived). They had only just bought the car 2 days previous, so they had a lot of explaining to do in the media. The court ordered them to return my bike, but they had the last laugh. I went to pick it up, and it had been disassembled and thrown into a big box. They said they were searching it for drugs.


oh yeah... my name... so I finally got to meet my Grandfather, in Detroit, just before he died, and he told me some old war stories of fighting in the Polish Underground (Polish Secret State),

and escaping to America when his wife became pregnant. My dad was born in the USA shortly after, with the last name Darwin, which my Grandfather had just pulled from the phonebook, assuming it was a common American name. My father was an active pacifist, and when he was drafted for the Vietnam war, he took his pregnant wife across the border to Canada, along with about a hundred others who he taught his border jumping plan to.

So then, I was born in Canada, and my grandfather suggested the name Victory. My dad vetoed it based on the war reference but from my perspective, both their lives were totally parallel where it really counted. They both took action to protect their families, both escaping a country at war with their pregnant wives.

35 years later I became a student of Trump Universities "entrepreneurship mastery program". I had great expectations and so was greatly disappointed when it turned out to be a very poor quality program. It came to a head when during the Q&A on the "branding" chapter the Dean suggested that when you start a business you have to get your logo right the first time because you don't want to change it later and weaken your brand. He said you should pay $3,000 to get a quality logo made.

I told him that I had bootstrapped my way to $2million+ in 3 different businesses, and the advice I would give a startup entrepreneur is to spend his money marketing to test his core concept first. You can get logos for $99 on the web, that will do just fine.

I realized in that moment that the big difference between the meaning of TRUMP and VICTORY. Trump means you just crush the competition because you always have the better hand or more money. Victory means you are the underdog. You may be broke, and you may be in for a hell of a struggle, but you will persevere and learn what you need to learn, and find a way to triumph in the end.

I thought I could create a better entrepreneurship program than Trump's and I'd teach how to start a business from nothing, using my bootstrapping methods. The number one thing I learned from Trump about branding is your name brand should be your name, so I called it University Of Victory. And the number two thing I learned was that your reputation and your name was gold, and that's why Trump's logo was made of gold... and now so was mine!

I told my dad about my new connection with the word victory, and I made it my legal middle name. He said it also worked well for him, because he hadn't yet got me a birthday present, and he happened to have a leather jacket in my size still on the rack. He owned the most popular motorcycle shop in town and was the dealer for the made in USA, Victory motorcycles.

So that's the story of my name. What's happened since? University Of Victory has since become World Vision Entrepreneur. It's a similar concept but even more in line with my original purpose. It's taken off on it's own without any marketing effort.


Amazing how that works when you get yourself in line with the universe, eh!
~V


p.s.
Lately I've been getting a lot of contact forms mentioning they'd like to meet me if possible. Yes it is. Most clients fly up and take their vacation here. Many people say Victoria is one of the most beautiful cities in the world. That's why I moved here! For me it's like the Monaco of Canada. The ships aren't as big, but we do have cool harbor planes that take off from and land on the water, flying from downtown Vancouver to downtown Victoria, every half hour in the summer. My consulting rates are $1,000/30 minutes (one client created a $10,000/mo income from just a 1 hour session!), but if you just want to meet for coffee and a casual 15 minute chat, I'm happy to do that too. ~V

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Charles Comment by Charles on April 27, 2009 at 2:20pm
haha.. brilliant stuff Victory
Dawn Mular Comment by Dawn Mular on October 2, 2007 at 7:20pm
Victory I love your style.. and your name.
Linkedin-Entrepreneurs.com Victory Darwin Comment by Linkedin-Entrepreneurs.com Victory Darwin on September 25, 2007 at 9:32pm
Should you change your name to create a better name brand?

I address this in my 7 Virtues of Branding.

Here is the first 4.

#1 Make your name your brand. Don't use a clever sounding acronym or generic string ending in "enterprises" or "systems".

#2 If your own name is stupid or boring then change it. Sometimes it only needs a tweak. e.g. Oldstein could be Goldstein, Fichdale could be Richdale, Nerdstrom could be Nordstrong.

#3 Your company name should match your website url, which should match your 800#, and should also be the name of your first hit product; kind of like a self-titled debut album.

#4 Get a professional picture of yourself and stick it everywhere; your product package, website, business cards. If you are ugly, you should at least look really happy or really smart.

Click below to read my Virtues # 5, 6, and 7 and also...
Trump's (Shocking!) TEN COMMANDMENTS OF BRANDING!

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It's free and easy and can even be used to run a small web business
(see www.LinkedinBuilder.org as an example).

If you know the value of strong SEO, you will be amazed at the GOOGLE PAGE-1 results we have accomplished with this site.

Anything you can do on a static html website can be done here, plus much more!

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~V.

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