The #1 most cost effective guerrilla marketing tactic for personal branding (and why nobody uses it right!)
...and surprisingly most marketing agencies don't use it anywhere close to it's full potential.
has anyone recommended press release marketing to you before?
You think every success coach would know about it considering how powerful it is.
Most people who write their own press releases make it sound like an advertisement. In the very least, you must make it newsworthy and sound like a newspaper journalist wrote it.
But beyond all that, there is TECHNIQUE to LEVERAGE & MULTIPLY it's effectiveness,
#1 CONTROVERSY = PUBLICITY
Tim Ferriss author of the best selling "Four Hour Workweek" gave a very exclusive presentation to a select group of individuals (me amongst them) about how he planned and executed his book promotion. (No recordings or transcripts were produced). Many have said that he leveraged PR better than any other business author in the last 10 years!
Rich Schefren wrote the "Attention Age Doctrine". It is claimed to be the most downloaded business marketing ebook in the history of the web. His theory is the same as Tim's.
I won't go into it all here, but for my clients I'm happy to discuss it one-on-one.
#2 REPETITION and MASSIVE ACTION
At minimum have 1 new press release go out every month. Hit every PR service with it. Consider offline PR as well if appropriate.
This link will take you to more details about press release marketing and my service.
here's a peak at an example of what $100 can get you...
This is a feature interview via telephone of me and Trump University's dean, done by NYC24 - Columbia University's journalism department. This article started a chain reaction and created tens of thousands of dollars of buzz for me.
Hint:
the press release itself is worth the money and time invested even if it doesn't get picked up, but when it does, and you get feature articles or hit the TV news, that's when it really pays off.
Are you or your methods controversial? Could they be?.
has anyone recommended press release marketing to you before?
You think every success coach would know about it considering how powerful it is.
Most people who write their own press releases make it sound like an advertisement. In the very least, you must make it newsworthy and sound like a newspaper journalist wrote it.
But beyond all that, there is TECHNIQUE to LEVERAGE & MULTIPLY it's effectiveness,
#1 CONTROVERSY = PUBLICITY
Tim Ferriss author of the best selling "Four Hour Workweek" gave a very exclusive presentation to a select group of individuals (me amongst them) about how he planned and executed his book promotion. (No recordings or transcripts were produced). Many have said that he leveraged PR better than any other business author in the last 10 years!
Rich Schefren wrote the "Attention Age Doctrine". It is claimed to be the most downloaded business marketing ebook in the history of the web. His theory is the same as Tim's.
I won't go into it all here, but for my clients I'm happy to discuss it one-on-one.
#2 REPETITION and MASSIVE ACTION
At minimum have 1 new press release go out every month. Hit every PR service with it. Consider offline PR as well if appropriate.
This link will take you to more details about press release marketing and my service.
here's a peak at an example of what $100 can get you...
This is a feature interview via telephone of me and Trump University's dean, done by NYC24 - Columbia University's journalism department. This article started a chain reaction and created tens of thousands of dollars of buzz for me.
Hint:
the press release itself is worth the money and time invested even if it doesn't get picked up, but when it does, and you get feature articles or hit the TV news, that's when it really pays off.
Are you or your methods controversial? Could they be?.
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CONTACT VICTORY
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email me directly: Victory -at- BigLife -dot- ws
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you can still watch other people on their cams, and do text chat.
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Don't have a webcam? My friend is giving away 777 of them at www.BIGLIFE.ws
Start YOUR OWN web 2.0 Ning site
Would you like to start your own Ning site just like this one?
It's free and easy and can even be used to run a small web business
(see www.LinkedinBuilder.org as an example).
If you know the value of strong SEO, you will be amazed at the GOOGLE PAGE-1 results we have accomplished with this site.
Anything you can do on a static html website can be done here, plus much more!
Do you already know the power of testimonials for marketing? ...my custom Ning sites will take that to a new level.
If you want to employ sticky widgets and member generated content, my custom Ning sites are on the leading edge of Web 2.0 and viral marketing.
get more information here!
~V.
It's free and easy and can even be used to run a small web business
(see www.LinkedinBuilder.org as an example).
If you know the value of strong SEO, you will be amazed at the GOOGLE PAGE-1 results we have accomplished with this site.
Anything you can do on a static html website can be done here, plus much more!
Do you already know the power of testimonials for marketing? ...my custom Ning sites will take that to a new level.
If you want to employ sticky widgets and member generated content, my custom Ning sites are on the leading edge of Web 2.0 and viral marketing.
get more information here!
~V.
Become an INSTANT Authority!
BECOME AN INSTANT EXPERT, AUTHORITY, GURU or MAVEN
Success Coaches, business and marketing consultants, speakers, authors, online educators, teleseminar and webinar hosts, mc's, entrepreneurs can make 3x to 10x their current income simply by having an industry recognized name.
Complete service for personal branding and name/face/logo/slogan/usp recognition/exposure including professional online/offline press release, social network profiles and automated lead generation system for Linkedin, Facebook, Ning, Xing, Ryze, Myspace etc.
Did you know that the experts featured in THE SECRET all paid to be there? (PAID, not "were paid")
They each paid $25,000 - $50,000! Was it worth it? One now well known speaker used to earn $2k a gig, now earns $20,000 per engagement! Many others experienced 5x to 10x earnings increase! We can provide many case studies if you find this hard to believe. Our services range from FREE to $7,000.
Check out the group "Promotion & Marketing for Success Coaches" for more info.
Victory Darwin and Associates
Success Coaches, business and marketing consultants, speakers, authors, online educators, teleseminar and webinar hosts, mc's, entrepreneurs can make 3x to 10x their current income simply by having an industry recognized name.
Complete service for personal branding and name/face/logo/slogan/usp recognition/exposure including professional online/offline press release, social network profiles and automated lead generation system for Linkedin, Facebook, Ning, Xing, Ryze, Myspace etc.
Did you know that the experts featured in THE SECRET all paid to be there? (PAID, not "were paid")
They each paid $25,000 - $50,000! Was it worth it? One now well known speaker used to earn $2k a gig, now earns $20,000 per engagement! Many others experienced 5x to 10x earnings increase! We can provide many case studies if you find this hard to believe. Our services range from FREE to $7,000.
Check out the group "Promotion & Marketing for Success Coaches" for more info.
Victory Darwin and Associates
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